“Show (users) their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before.”
Words to live by for any service-oriented business.
Some thought-provoking ideas from Sapient’s Dan Willis, where at first glance, he appears to be trashing beautiful design.
Bear with him for a moment, and you’ll see he’s right. Good design is the result of good strategy and problem solving.
Without mentioning it, he’s in agreement with Apple, which defines good design as how well something works.
This Harvard Business Review post by Mavericks at Work author, Bill Taylor, gives us something to think about over the weekend.
It’s a question posed by ad legend Roy Spence of GSD&M: If your company went out of business tomorrow, would anybody really miss you and why?
Your employees? Your clients? Your Vendors? Are you making the sort of impact on them that a year later, their lives and businesses would still be impacted? Taylor states:
“If your customers can live without you, eventually they will.”
How can you differentiate your business from your competitors? How can you create emotional connections around your brand? How can you create an experience for your clients? How can you forge better relationships with the people who bring you business?
If you think your small business doesn’t need this level of planning and strategy? Think again.
