Small Business Trends has a great article detailing all the various challenges in choosing the perfect name for your business.
The article covers legal aspects, domain names (which factor into your e-mail addresses) as well as Twitter and social media. Because so many .com domains are taken, you will likely have to get a little creative, perhaps using a company slogan.
It’s an iterative process fraught with setbacks. And you only have one chance to get it right! Be sure to work with a branding specialist, or at least a handful of brand-savvy colleagues.
